First open role
Creative Strategist — DTC / Meta Advertising
NDA
The Opportunity
NDA is a fast-growing DTC home decor brand already generating seven figures in monthly revenue, and we’re looking to scale further. We’re hiring a Creative Strategist to own and improve our Meta advertising creative strategy, increase creative output, discover winning concepts, and drive stronger paid acquisition performance.
This is a high-impact role for someone who enjoys turning performance insights into new creative ideas and seeing those ideas scale.
What You’ll Do
You’ll lead the creative strategy for Meta ads and work closely with the existing creative team to produce more high-performing advertising.
Creative Strategy
- Develop creative concepts for Meta ads.
- Write clear creative briefs for video and static ads.
- Create strong hooks, marketing angles, ad structures, messaging concepts, and testing hypotheses.
- Identify new creative directions to keep the brand’s advertising fresh and diversified.
Creative Performance Analysis
- Analyze ad and creative performance data.
- Identify winning concepts, hooks, formats, and angles.
- Understand why certain creatives succeed or underperform.
- Develop iterations and variations of successful creatives.
- Use performance insights to guide future creative production.
Creative Testing and Scaling
- Build and manage a continuous creative testing pipeline.
- Test new concepts quickly and systematically.
- Scale winning ideas through multiple variations and formats.
- Increase creative volume without lowering quality.
- Look for opportunities to significantly outperform existing benchmarks.
Team Collaboration
Work closely with the creative team of:
- 3 Video Editors
- 1 Static Creative Editor
- 1 In-house Creative Strategist
You’ll provide clear briefs, actionable feedback, references, and direction so the team can produce performance-focused ads efficiently.
Who We’re Looking For
You’ll be a strong fit if you have:
- Proven experience as a Creative Strategist for performance marketing, ideally with DTC or e-commerce brands.
- Strong experience creating performance-focused ads for Meta, including Facebook and Instagram.
- The ability to write effective creative briefs and advertising hooks.
- A solid understanding of direct-response advertising principles.
- The ability to analyze advertising performance and turn data into creative decisions.
- Experience running and evaluating high-volume creative testing.
Additional strengths that will help you succeed:
- Experience scaling DTC brands with significant Meta advertising budgets.
- Work with brands generating seven-figure monthly revenue.
- A strong grasp of customer psychology, positioning, and marketing angles.
- Experience collaborating with video editors and designers.
- A track record of building repeatable creative testing and iteration processes.
The Ideal Candidate
The ideal candidate is highly performance-driven and comfortable in a fast-paced creative environment. Rather than simply maintaining current ad performance, you should actively look for new opportunities, rapidly test ideas, identify winning concepts, and continuously push creative results beyond existing benchmarks.
What Success Looks Like
- Identifying a steady number of winning creative concepts.
- Maintaining strong creative testing velocity.
- Increasing the percentage of creatives that reach target performance benchmarks.
- Contributing to improvements in CAC, CPA, and ROAS.
- Scaling winning concepts effectively.
- Growing overall creative output and testing volume.
- Supporting broader Meta advertising growth.
If you’re excited about owning creative strategy for a scaling DTC brand and helping drive performance through better ads, we’d love to hear from you.
Apply by email