Creative strategy
Customer research, hook systems, creative briefs, testing calendars, concept libraries, and iteration paths for Meta, TikTok, and paid social.
Full-cycle DTC growth agency
Brand, funnel, traffic, and hiring for DTC teams ready to scale.
We help e-commerce operators turn scattered performance efforts into a clear growth system: creative strategy, Meta testing, landing pages, retention, analytics, and the people needed to keep the machine moving.
How we work
We build the operating system behind profitable acquisition.
Most brands do not lose because one channel is broken. They lose because creative, funnel, media buying, economics, and hiring all move at different speeds. We bring those parts into one weekly rhythm.
Our work is built for founders, heads of growth, and DTC agencies that need sharper creative output, cleaner tests, better landing logic, and stronger operators inside the team.
Paid acquisition
Account structure, budget logic, offer testing, creative evaluation, performance analysis, and scaling decisions tied to contribution margin.
Funnel and CRO
Landing page angles, advertorials, PDP improvements, bundle logic, cart friction fixes, and test plans that connect creative promise to purchase.
Retention systems
Email, SMS, post-purchase sequences, winback flows, offer calendars, and LTV thinking that reduce the pressure on cold acquisition.
Operator hiring
Role design, scorecards, sourcing, screening, and placement for DTC brands and other DTC agencies that need proven growth talent.
Founder advisory
Growth audits, unit-economics review, channel prioritization, team planning, and practical decisions for brands entering the next stage.
Operating principles
Performance marketing gets easier when the team knows what to test next.
Creative before tweaks
We prioritize new customer insights, offers, hooks, and formats before endless account edits.
Economics before vanity ROAS
We use CAC, CPA, MER, contribution margin, repeat purchase, and payback windows to judge growth quality.
Systems before heroics
We build repeatable weekly cadences so winners can be found, scaled, and replaced without panic.
Case notes
Paid acquisition patterns, rebuilt for white-hat DTC.
We reworked several performance marketing scenarios into practical DTC playbooks: what the campaign tested, what mattered, and how a compliant brand could use the lesson.
Hiring
We hire growth talent for Cashium Growth and for other DTC agencies.
Need a creative strategist, media buyer, retention lead, editor, or growth operator? We can help shape the role, screen candidates, and find people who understand DTC performance work.
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